Monthly Archives: July 2010

Suddenly everyone is a social media expert

I went to a networking function this morning and was amazed that there were four or five people who were suddenly experts in social media.  When I asked most of them what they were doing before, the answers ranged from a landscape contractor to a guy who made soap.  So what is it that makes someone an expert in social media?  The field of social media is so new that pretty much anyone who has a Facebook, Twitter, or Foursquare account can stake a claim as being a social media expert.

Just like during the real estate boom when we had tenfold the normal realtors in Las Vegas, we now have way more “experts” in social media.  An expert is defined as, “a person with a high degree of skill in or knowledge of a certain subject.”  While I sometimes write articles for Ezine as and “Expert Author,” I am gun shy of anyone who professes to be “The Expert in Social Media”  and nothing else.  This is because doing social media well is really an extension of other traditional skills such as writing, photography, and marketing. That being said, I think my company is pretty darn good at social media and we’ll be happy to help you out.  You can contact us by clicking here

Socialize to realize more money per customer

Twitter logoFacebook logoThere’s a reason why every company from Coca Cola to Pampers is making friends online.  The more frequently you communicate to your customers and potential customers, the better you burn your brand into their subconcious mind and motivate them to take action.  Facebook and Twitter are the two fastest growing mediums for advertising, building a loyal customer base and ultimately improving your ROI.

However, on Facebook and Twitter saying the wrong thing, not communicating regulary or just being plain boring by quoting famous people everyday shows little originality and does little for your brand or building fans of your company.

At Digitalhipster Inc., for a small monthly investment we can help you distlill down the essence of your company’s individual voice and communicate it across Facebook and Twitter to bring in more repeat customers.